Baby Boomers More Concerned about Data Collection Than Millenials

"Forrester just published survey results intended to answer the questions "Do people care if companies collect their data, and does it affect their decisions about the companies?'" That's the start of an Ad Age post. "The short answer to both questions is, yes.In a survey of 37,000 US and Canadian online adults, we first asked how concerned people were with companies accessing their personal information. More than 70% were concerned about social security numbers and credit cards. Less than half cared about their phone number, and only 19% were concerned about their online reviews. This proves people are at least thoughtful, and distinguish between extremely sensitive information and other information.The second big conclusion is that age matters, and young people are more open. For example, 47% of 55-64 year-olds were concerned about access to their behavioral data, compared to only 33% of those 18-24. Young people were also far more willing to give up information in exchange for discounts." Read more.