Changes in US media consumption habits have brands reevaluating their multichannel marketing programs. Marketers continue to combine channels with the purpose of achieving maximum reach, but as multiple digital devices become staples of US daily life, traditional media such as TV, print and radio are no longer the only channels offering marketers mass exposure. Read more.
16 February 2012
Marketers Change as US Media Consumtion Habits Change
In class yesterday we discussed many matters. They frequently surrounded this point discussed in eMarketer a few days ago:
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