The Other Social Network--YouTube--Drawing Advertisers Big Time

"If you needed a sign of just how audacious YouTube's $100 million experiment in original content is, consider the asking price for advertisers: as much as $62 million for the exclusive...No one has paid that yet. Early deals are in the $5 million to $10 million range,: according to Advertising Age. "A smattering of the nation's biggest marketers have signed on, including Unilever, which is sponsoring "Young Hollywood Network,"...Toyota, which is backing a host of channels targeted at women,...and GM, which signed on last week to sponsor Red Bull's action sports channel and a package of automotive-focused channels. Chrysler, AT&T and Lowes are also appearing" on recently launched channels."  Read more.