Newspapers Get Readers Online

"Online news sites have long won the battle to get readers to move online –- although the question of whether readers should pay for that online content is another question," says Marketing Vox. "Perhaps an issue even more pertinent to publishers’ long time survival is when the advertisers will follow. Pew’s Project for Excellent in Journalism reports that online news sites are finding it difficult to convince advertisers to move from their traditional platforms to online outlets. One in five ads on news websites are house ads." Read more.