Online Advertising Stumbling over Itself

"comScore has released its 2012 U.S. Digital Future in Focus report," according to comScore. "This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce defining the current marketplace and what these trends mean for the year ahead. “It’s no secret that the online advertising industry has long held the promise of being the most measureable of all media,” writes comScore. Sill, the complex online advertising ecosystem makes validation of delivery difficult. In preparation for this year’s Focus report, comScore conducted a U.S.-based Charter Study in December 2011 involving 12 national brands, 3,000 placements, 381,000 site domains and 1.7 billion ad impressions." Read more.