The Mobile Ad Apocalypse Approaches

"All advertising imposes costs on the consumer. For example, TV commercials interrupt shows, outdoor ads sometimes obscure or distract from prettier views, and the sheer weight of the ad pages in the September issue of Vogue has undoubtedly caused a fair number of arm strains and Prada bag collapses over the years. But because of consumers' close relationships with their mobile devices, the consumer costs of mobile advertising may be more visible and less tolerated than those of other media," observes a ClickZ post. "The industry is only beginning to pay attention to the consumer costs of mobile advertising, and if it doesn't proactively address these, there's at least a chance that a mobile ad apocalypse could occur." Read more.