Social Platforms Growing Faster Than Can Be Tracked

"Social platforms are still in their Precambrian era, with new services emerging and consolidating large audiences almost faster than they can be tracked," according to ClickZ. "Meanwhile the social category as a whole is on the cusp of becoming the dominant form of online content, accounting for 16.6 percent of Internet minutes spent as 2011 drew to a close. A wide-ranging report from comScore found that while leader Facebook continues its impressive growth - reaching three out of four U.S. users - relative newcomers like Tumblr, Pinterest, and Google+ are evolving and growing at a steady clip." Read more.