Marketers Go from Tracking Consumers to Each Other

"Yesmail Interactive has launched a tool that lets marketers track their competitors and follow new campaigns in real time. The platform, called Yesmail Market Intelligence, allows marketers who join to follow the digital marketing activity of other brands, from the times they deploy email blasts to the number of views their YouTube channel received the previous week," eports Digital Marketing News. "Yesmail, an Infogroup company, draws the data from publicly available sources and offers them to Market Intelligence members in a centralized, more easily navigable format." Read more.