Judging Celebs on Their Facebook Covers

"Securing the services of a supermodel to wear minimal clothing is standard for a Super Bowl advertiser, but hiring her based on her social-media credentials is a sign of the time," notes Advertising Age. "To help make its spot go viral, Kia Motors chose Adriana Lima, Motley Crue and MMA fighter Chuck Liddell to appear in its ad largely on the basis of their social graphs and the perceived power of their fan bases. In the ad, the Sandman pours too much sand in the eyes of a sleeping man and makes his dream world a manifestation of his deepest desires to drive around a raceway and be cheered on by legions by bikini-clad women." Read more.