IKEA Enlists "Like" Buddies in New Marketing Campaign

"The 'Bring Your Own Friends' campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that? Plus, IKEA cleverly enlisted its own Facebook fans base to do some of the heavy marketing lifting for them," reports Direct Marketing News. "The way it worked was simple: IKEA told its more than 430,000 Facebook fans to invite buddies to bring along and enjoy a full day of free in-store meals, massages, gift card giveaways, discounts and other perks for one blowout shopping day in mid-January at IKEA stores nationwide." Read more.