Super Bowl Commercials Integrate with Social Media

"For some, the week began on a high note, celebrating the New York Giants' win over the New England Patriots in Super Bowl XLVI. Internet marketers likely rejoiced too, but not necessarily because of the game's actual outcome," reports Brafton. "As is tradition, the commercials airing during the game generated substantial conversation on the web, and the integration of social media marketing into some of the campaigns signaled the channel's value to some of the most recognizable brands in the world. On Monday, Brafton highlighted the use of social in some of these campaigns, including Bud Light Platinum's use of the hashtag '#MakeItPlatinum,' which quickly became a trending topic on Twitter. Audi's '#SoLongVampires' achieved similar success after the ad featuring a car with especially bright lights killing a series of vampires became an instant hit." Read more.