New Software Enables Fast Response to Real World for Advertisers

"Adobe announced the availability of Primetime Highlights, a web-based video clip editor designed for the creation of live video clips to be used for online advertising nearly instantaneously," reports ClickZ. "Using the tool, video publishers can quickly grab a clip, such as a great sports play, and then publish it along with a targeted ad. Clips can be delivered via an Adobe-provided video player within an existing mobile application or embedded in a website." What does this mean? A publisher like ESPN, along with an advertiser, could have posted the winning shot from last night's NBA All-Star game along side a particular advertisement. Read more.