Consumers' Concerns about Privacy Loom over Marketers

"Consumer concerns regarding online privacy have been well documented by the media," eMarketer reports. "But brands, publishers, advertisers and solution providers that haven't been listening carefully and addressing consumer worries may soon find themselves at odds with their key internet audiences." Read more. Remember: In this class you have evolved into a marketer. If you "like" this issue, then think of it as a marketer--not as a consumer.