Tweet Launches Kellogg Breakfast Cereal

"Twitter has done many things but we think this may be the first time a random tweet has inspired a new cereal brand. UK rocker Tim Burgess (frontman of The Charlatans) tweeted jokingly that he would love to launch a cereal called 'Totes Amazeballs' (slang for totally amazing), pretending Kellogg was interested," according to Creativity Online. "Kellogg picked up on the tweet…and created the product. As Burgess told NME.com, the product tastes something like Rocky Road ice cream, and he imagined it to be the kind of treat you'd want to eat to kill your hangover, especially the kind you get at music fests." Read more.