So You Thought Yahoo Was Following in the Footsteps of AOL, Newscape, and Alta Vista--Maybe Not

"Yesterday, Yahoo released out of beta a website that visualizes the traffic to Yahoo properties, letting users customize results...," according to an Ad Age post. "Yahoo hopes to roll out in the next few months that will personalize the content experience on its sites, said Mike Kerns, Yahoo's VP-social and personalization.... The hope, of course, is that a more-personalized experience will increase engagement and, with it, affinity for the Yahoo brand."  Read more.