Traditional News Media Doing a "Crummy Job"

"A new study of advertising in news by the Pew Research Center's Project for Excellence in Journalism reveals that even the top news websites have little success getting advertisers to move online from traditional platforms," reports Media Buyer Planner. "They are in fact 'doing a crummy job of capitalizing on online advertising’s growth,' as blogger Andrew Beaujon of the Poynter Institute describes. Pew examined 5,381 ads on 22 homepages and landing pages at different news operations. Those operations included 11 newspapers, four magazines, three cable news outlets, three commercial network broadcasts and two online-only outlets (Yahoo News and The Huffington Post)." Read more.