Marketers Looking to Use More Internet Marketing in 2012

"A report from Valpak and the Cox Media Group found that businesses are optimistic about 2012, and improved internet marketing is the cause. According to the study, companies believe that the web provides the best opportunities to boost sales, with search engine optimization coming out on top," says a post on Brafton News. "Sixty-seven percent [of marketers responding to the survey] report that they will center their efforts around SEO, ensuring that their website content is developed with keywords and the behavior of their target audience....Social media marketing will be a major component of campaigns for 57 percent of businesses." Read more.