The Role of Presidential Elections in Digital Marketing

"Presidential elections have served as important catalysts and benchmarks in the slow but steady adoption of digital marketing tactics by political campaigns," according to Ad Age. "The 2004 election represented a breakthrough, as the Dean campaign used emerging social networking tools and communities to generate a potent new stream of donations and to organize and engage supporters. In the 2008 cycle, the Obama campaign took this process to the next level, with a well-tuned digital marketing machine, blending search and display, social and email -- and blew the roof off with record-breaking levels of donations and digital engagement, not to mention a residual digital community the President's political organization continues to mine." Read more.