Google Opening Bids for Ads on Its Mobile Ad Network

"Next week advertising auctions for cost-per-click (CPC) placements on Google’s AdMob mobile ad network will take quality score into consideration," says Marketing Vox. "Specifically: on Wednesday, February 15th, ads will be displayed based on their quality of the ad and the bids of that impression. In addition, Google is removing minimum bids and targeting fees, instead letting the pricing be determined solely by market forces. This is part of Google’s strategy to move AdMob closer to its core AdWords product. Previously, the highest bidder won the impression on AdMob." Read more.