"The amount of data we can collect from digital interactions by consumers
is staggering, and making sense of it can seem daunting. This needn't
be, though. You simply have to know which data are most relevant and how
best to use them.
With that in mind, here's a quick primer on how to use data to drive your digital strategy," reports Advertising Age. "First-party,
web-based data (the information you can learn about visitors to your
sites) is often the most accessible and valuable. Visitors are
generating useful signals with every action they take. These data sets
belong to you, meaning you don't need to pay third parties to use them
and you may use them as fully as the rights you've secured through your
user terms." Read more.
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