What Makes for a Good Social Media Campaign

"Ad Age and Creativity's latest trend report explores what it takes for brands to 'do good Facebook,'" and so starts the Ad Age post. "We gathered a roundtable of seasoned creatives, including Mr. Benjamin, a former CP&B co-CCO who helped steer notable Facebook campaigns such as Burger King's 'Whopper Sacrifice.' We were joined by his former Crispin colleague Paul Aaron, now digital executive creative director at Amalgamated; Tool's Jason Zada, EVB co-founder turned director, who created one of the most viral Facebook efforts of last year in 'Take This Lollipop'; Pereira & O'Dell Creative Director Jaime Robinson, who worked on the successful Intel-Toshiba 'Inside' social film; Team Detroit ECD Scott Lange, who oversaw Ford's 'Doug' social-media puppet effort; and Jung Von Matt Limmat's Livio Dainese, creative director on Graubunden Tourism's 'Obermutten Goes Global,' which earned a tiny Swiss town more Facebook action than the fan pages of Justin Beiber and Lady Gaga.If you don't know their work, you should. All of them have successfully navigated the social-media platform and created Facebook campaigns that people actually cared about." Read and see more (video).